The analysis of competitors, whether direct or indirect, provides a comprehensive view of the competitive landscape in which a company operates.

By deeply analyzing the operations, approaches, and positioning of competitors, companies can identify opportunities, anticipate threats, and strategically adjust their own tactics. We have listed below 5 important points about Competition and how to initiate a accurate analysis, they are:

𝟭. 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗖𝗵𝗮𝗿𝗮𝗰𝘁𝗲𝗿𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀;

𝟮. 𝗟𝗲𝘃𝗲𝗹 𝗼𝗳 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗮𝗻𝗱 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗼𝗳𝗳𝗲𝗿𝗲𝗱 𝘁𝗼 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝗮𝗻𝗱 𝗮𝗰𝗰𝗲𝗽𝘁𝗮𝗻𝗰𝗲 𝗯𝘆 𝘁𝗵𝗲 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗽𝘂𝗯𝗹𝗶𝗰;

𝟯. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗼𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘆 𝗺𝗼𝗱𝗲𝗹 𝗮𝗻𝗱 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆, 𝗮𝗻𝗱 𝘂𝘀𝗲 𝗼𝗳 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆;

𝟰. 𝗣𝗿𝗶𝗰𝗲 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀, 𝗺𝗮𝗿𝗸𝗲𝘁 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗿𝗲𝗴𝗶𝗼𝗻𝗮𝗹 𝗮𝗻𝗱 𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁 𝘀𝗵𝗮𝗿𝗲;

𝟱. 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗰𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝘁𝗿𝗲𝗻𝗱 𝗱𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻.

Through these analyses, companies can not only remain relevant but also innovate and lead their industry.

If you're unsure where to start or are still facing difficulties, invite Terus to an alignment meeting, and we will assist your company in this crucial endeavor.

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