The market has an expressive movement of demand estimated by the market due to structural changes in the Free Energy Market starting from January 2024 through the enforcement of ordinance 50/2022 from the Ministry of Mines and Energy, as published by independent sources.
The Brazilian market is undergoing a new era of commercialization of energy. As of January 2024, the Free Energy Market will encompass not only high-voltage customers but also medium-voltage ones. According to data from the Chamber of Electric Energy Commercialization (CCEE), currently, 36.3 thousand consumer units are part of the Free Energy Market, but the expectation is that the number will accelerate after the implementation of the new phase. With the change starting in 2024, small establishments - from bakeries to shops, from restaurants to small factories - that pay at least R$ 7,000 in electricity bills will be able to join the system. It is estimated that at least 72 thousand new consumers fit the new requirements. But this is just the beginning. It is expected that 90 million consumers will be eligible to join this modality in the coming years after the total market opening.
Transformative actions come with a responsibility not only to balance power allocation but also to distribute benefits equitably to all stakeholders involved in the energy transition. In these processes, innovation and technology have contributed to driving sectoral expansion. According to the Institutional and Regulatory VP of Delta Energia Group, several other markets in Brazil have advanced as they invested in technology. "Markets like telecommunications, internet, and subscription TV have experienced significant expansion in recent decades," he evaluates. Everything indicates that the national electric sector will have a new milestone with the total market opening, where technology, which today takes leaps overnight, will guide these new times, as published by Infomoney portal in December 2023.
The Energy Consumer Council acts as an advisor to clients in transitions of value and equitable distribution of benefits in the ENEL and similar projects of greenfield construction of energy sources, both in feasibilities and in PPAs Purchase Price Allocation. And the cases have been an absolute success in terms of returns to clients
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