Values! Long before culture, there is a clear definition of values, and values are ethical components of relationships. The hybrid culture of a multinational like the one exemplified flexibly adapts according to the country of operation, but the values that shape them remain the same!
Maintaining these values is a prerequisite for harmony in work and goals among people from such diverse cultures in a borderless commercial and productive world.
Values influence how employees interact with each other and guide their decisions, attitudes, and approaches towards working with people from different cultures. Values shape excellence!
Among the various fronts that can be consistently worked on, we highlight 4 of utmost importance to uphold these Values:
𝟭. 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗼𝗳 𝗣𝗿𝗮𝗴𝗺𝗮𝘁𝗶𝗰-𝗘𝘁𝗵𝗶𝗰𝗮𝗹 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Empower company leaders to be ambassadors of pragmatism, productivity, and ethics. They should demonstrate the values through their actions and decisions, serving as role models for employees to follow.
𝟮. 𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗥𝗲𝘄𝗮𝗿𝗱: Publicly acknowledge achievements that exemplify the company's values.
𝟯. 𝗢𝗽𝗲𝗻 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸: Create an environment where employees feel comfortable providing and receiving feedback on how the values are being experienced. This allows for continuous adjustments and improvements.
𝟰. 𝗔𝗹𝗶𝗴𝗻𝗲𝗱 𝗛𝗶𝗿𝗶𝗻𝗴: When hiring employees, consider their technical skills as well as evaluate their values. Look for individuals who share the company's values and vision, as this will help maintain cultural cohesion.
Ultimately, retaining values within a company requires a constant effort to keep the organizational identity alive. When values are internalized by all employees, the culture becomes a guiding force that directs actions and decisions, contributing to the growth and ongoing success of the company.
If you or your team are in need of strengthening in this aspect, reach out to Terus consultants for a conversation. We are completely confident that we can greatly contribute to the internal cultural transformation.
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